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Address
304 North Cardinal St.
Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
A company has an employer brand, whether they have actively pursued one or not. Due to this fact, any company signals what candidates can expect, gain and learn from working there. If Employer Branding is the process, the employer brand is the identity of a company as an employer of choice. As the digital age develops, talent attraction becomes not only more difficult, but also more important. In a world that constantly changes, HR departments are under pressure to navigate among new generations and techniques. Therefore, demolishing the old recruitment process. If that wasn’t enough, the digital environment means distractions and you need to focus in order to grab talents attention.
How it can help the business?
With the help of a strong employer brand, a company will be able to increase the number of quality applicants, reduce your costs per recruitment and differentiate yourself from competitors. To fully utilize the power of the brand, one needs to understand the fundamentals
Why Employer Branding is Important?
Employer branding is about defining and expressing the qualities that will make you the ideal choice for the talent one need to succeed. Translate talent insights into compelling employment propositions and creating communication strategies that will make the best candidates beat a path to your door.
Who should be involved in employer branding?
Based on the employer branding definition, one may think its human resources or your recruiting teams who will be running this initiative.
While that is partially true, these are the four key players to include for successful employer brand:
Why an Employer Branding Strategy Is Important?
The best way to truly understand why having an employer branding strategy matters for the company is to see some real world stats. When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained. 50% of candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase.
Why it matters for job recruiting & talent acquisition?
From those few stats above, you can start to formulate why an employer branding strategy is valuable for companies to focus on. But for recruiting and talent acquisition, a positive employer brand is everything. Here’s why:
Final Thoughts
When it comes to employer branding, a company needs to set time to focus on this. It’s important to understand why it matters and how a strategy can benefit a company in the long term. Like anything else, it is a team effort. Although human resources and recruiting may be the main players in this space, involving your CEO and marketing team is crucial for overall success. Of course, one can’t control everything with the employer brand. However, he can really begin to shape the narrative and ensure people have a positive view of the company’s identity. Not only will it benefit employee retention and fuel talented applicants, but can positively affect other aspects of a company as well.
KEYWORDS FOR SEOs: